The 10 Most Profitable YouTube Niches in 2023

The 10 Most Profitable YouTube Niches in 2023

    As a YouTuber, choosing the right niche for your channel is a crucial decision that can impact your target audience, brand collaborations, and ultimately, your earnings. While it's possible to generate income in any niche, some are more profitable than others. However, measuring the profitability of niches is not easy, as it depends on various factors such as the monetization strategy, audience engagement, and content quality of individual YouTubers. The CPM metric, which is the cost per mille paid by YouTube's Partner Program to creators for 1,000 ad views, can be used as a benchmark to determine which niches are the most profitable. This article explores the 10 most profitable YouTube niches in 2023 based on their CPM rates.

The Most Profitable YouTube Niches

To generate income on YouTube, it's crucial to understand which niches have the highest earning potential. The CPM or Cost Per Mille metric is a benchmark for how much YouTube's Partner Program pays creators for 1,000 ad views. CPM shows how interested advertisers are in investing in content in a certain niche and accessing YouTubers' audiences. Let's have a look at the most profitable YouTube niches in 2023 based on their CPM rates.

Making Money Online

Strategies for making money online is the most profitable niche on YouTube in 2023, with an average CPM of $13.52. Countless people turn to YouTube to learn how to generate income in the digital sphere. This niche is highly monetized, and content centered around making money through affiliate marketing can reach CPM heights of up to $22.

Digital Marketing

Digital marketing is the second-highest income potential on YouTube in 2023. Channels that focus on social media marketing, for instance, see an average CPM rate of $12.52.

Personal Finance and Investments

Personal finance and investment channels are another highly profitable niche, with creators seeing CPM rates of up to $12. These channels provide advice on anything from stock market terminology to making money through crypto.

Educational Content

Educational content is a broad category, with some of the most-subscribed YouTube channels focusing on education content for kids. Adult topics in this niche are also in high demand, ranging from history to how to use Microsoft Office. On average, YouTubers in this niche see CPM rates of $9.89.

Tech, Cars, and Gadgets

The tech, cars, and gadgets niche is another high-earning category on YouTube. Whether it's a review of the new MacBook Air or a test drive in a new Ferrari, advertisers love content in this niche. Photography YouTubers, for instance, can see CPM rates as high as $7.31, while car channels' average CPM rates lie at $4.32. General tech channels can expect $2.39 per 1,000 clicks.


The lifestyle niche is one of the most popular types of YouTube content, with viewers loving to follow other people's travels, careers, glimpses into their homes, and relationships. Lifestyle YouTubers can expect CPM rates of $3.47 on average.

Fashion and Try On Hauls

Fashion YouTubers are among the most popular influencers, and content such as try-on hauls can earn them an average CPM rate of $3.13. Vogue and Cosmo used to set the trends and shape popular opinion on fashion. Now, it's creators on YouTube, Instagram, and TikTok.


Cooking channels saw an incredible boost during the pandemic, and more and more people are turning to YouTube for recipe inspiration, to level up their kitchen skills.


Gaming is a highly popular niche on YouTube, with millions of gamers streaming and uploading videos of their gameplay. It’s also one of the most profitable niches, with average CPM rates of $4.68.

One thing to keep in mind, however, is that gaming channels are highly competitive. To succeed, you need to offer something unique and engaging, such as high-level gameplay, funny commentary, or in-depth analysis.

Beauty and Makeup

The beauty and makeup niche is another highly popular one, especially among young audiences. From makeup tutorials to product reviews and skincare tips, there’s no shortage of content to create.

On average, beauty YouTubers can expect CPM rates of $3.80. But as with fashion, there’s a lot of competition, so standing out and building a loyal following is key to success.


Travel is a niche that has taken a hit during the pandemic, but it’s expected to make a comeback as restrictions ease. Travel vlogs, destination reviews, and adventure videos are all highly popular on YouTube.

On average, travel YouTubers can expect CPM rates of $2.88. But as with lifestyle and fashion, the competition is high, so creating unique and captivating content is crucial.


Sports is a niche that covers a wide range of content, from game highlights to athlete interviews and fitness tutorials. It’s also a highly profitable niche, with average CPM rates of $2.50.

To succeed in the sports niche, you need to be knowledgeable about the sport you’re covering and offer valuable insights and analysis that can’t be found elsewhere.

DIY and Crafts

Last but not least, DIY and crafts is a niche that’s perfect for those who love creating and building things. From woodworking to knitting to home decor, there’s a wide range of content to explore.

On average, YouTubers in this niche can expect CPM rates of $2.31. But as with many other niches, success requires offering something unique and building a loyal following.


Choosing a profitable YouTube niche is a crucial step in building a successful channel. While there’s no guarantee of success in any niche, focusing on the most profitable ones can increase your chances of earning a substantial income from your content.

As you explore these niches, remember to prioritize creating high-quality, engaging content that stands out from the competition. And don’t forget to stay up-to-date on the latest trends and changes in the YouTube ecosystem to stay ahead of the game.

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